04 — Free lead magnet

Ship your App Store launch in 30 ordered actions.

A free 30-item checklist a solo founder ships before, on, and after launch day — six phases, no fluff. Drop your email below and the PDF lands in your inbox in under a minute.

Read the first 10 →Open the launch playbook

First 10 of 30

The first ten items, free to read.

Ten items from the full checklist — pre-launch prep and the start of keyword research. The remaining twenty land in the PDF, along with the four-week recurrence that ships the checklist as a standing habit.

  1. PHASE 01 - PRE-LAUNCH PREP

    Pick the one noun that describes what your app does (the seed for keyword research).

  2. PHASE 01 - PRE-LAUNCH PREP

    List five direct competitors and read every word of their subtitle and short description.

  3. PHASE 01 - PRE-LAUNCH PREP

    Draft your App Store subtitle as a single sentence that lands in the first 100 characters.

  4. PHASE 01 - PRE-LAUNCH PREP

    Decide your launch country and one secondary market where review velocity will be highest.

  5. PHASE 01 - PRE-LAUNCH PREP

    Choose the screenshot that earns the scroll-stop and pin it as the first slot.

  6. PHASE 02 - KEYWORD RESEARCH + ASO

    Run the 60-minute four-pass keyword research on App Store autocomplete.

  7. PHASE 02 - KEYWORD RESEARCH + ASO

    Compile a 25-keyword field that excludes brand names and compound two-word terms.

  8. PHASE 02 - KEYWORD RESEARCH + ASO

    Pick three long-tail terms you can realistically rank for in week one.

  9. PHASE 02 - KEYWORD RESEARCH + ASO

    Mine the last 90 days of one- and two-star competitor reviews for recurring nouns.

  10. PHASE 02 - KEYWORD RESEARCH + ASO

    Draft three subtitle variants, each targeting one keyword angle from the set.

The remaining twenty — screenshot blocks, custom-product-page tests, launch-day-mechanics, and the 30-day recurrence — sit in the PDF. Drop your email and we mail it over.

01 — From the checklist

The same shape, as a standing playbook.

The launch playbook on /blog expands every phase here into a short post — sixty-minute keyword research, the CPP A/B test plan, the Telegram stewardship rhythm, and the review-response workflow.

Landing.launchChecklist.bridge.cta.playbookLanding.launchChecklist.bridge.cta.faq